CloudSend features

The tools for campaigns and conversations

CloudSend brings WhatsApp campaign preparation, individual messaging and customer conversation tools into a single focused workspace.

Campaigns

Build a multi-recipient campaign from saved contacts or an Excel/CSV audience. Choose a connected WhatsApp number and eligible approved template, map body variables, preview the audience, and follow queued, sent, delivered, read, failed and cancelled outcomes. Campaign sending uses a durable queue, scheduling and pause/resume/cancel controls.

1WhatsApp Number
2Approved Template
3Audience & Variables
4Preview and Send
5Track Results

Quick Message

Send a direct one-to-one message to a customer without setting up a campaign. Select a connected number and use a supported message type or approved template as applicable.

Contacts

Import Excel/CSV, search and manage contact records, add labels, validate phone numbers, and export contacts. Suppression is tracked separately and checked for campaign sends. CloudSend offers lightweight contact management, not a full CRM.

Templates

Review eligible templates for a connected WhatsApp account and submit supported templates to Meta for review. Template availability, approval and sending eligibility are controlled by Meta and the connected account.

Reports

Review campaign recipients and message outcomes based on records and WhatsApp webhooks, including sent, delivered, read and failed statuses. Delivery and read events depend on webhook configuration and provider reporting.

Chats

View available customer conversation records and send replies from the workspace. Conversation availability depends on the connection type and the information provided through the configured WhatsApp integration.

Suppression

CloudSend helps prevent marketing messages from being sent to contacts on your suppression list. Suppression entries are checked when preparing audiences and again before campaign sending. Businesses remain responsible for honoring opt-outs and maintaining appropriate consent.

Agent Auto Reply

Use Agent Auto Reply to automatically respond to customer messages using your configured agent. When enabled, the configured AI provider may process incoming message text to generate a reply. Responses are not guaranteed; businesses should configure and monitor this feature appropriately.

WhatsApp Connections

Connect a WhatsApp Business asset through supported onboarding or administrator-managed developer connections. Existing WhatsApp Business App coexistence may be available where supported and eligible; dedicated numbers can use WhatsApp Cloud API. Meta setup, permissions and eligibility apply.

See how the workflows fit together.

Campaigns for many recipients. Quick Message for one-to-one conversations.

How It Works